The whole world of online advertising can be overwhelming to begin with. There are so many ads every where we go, be it google, facebook, twitter, it becomes very difficult to classify them.
This short article is intended to demarcate the different kinds of ads in the industry currently.
- Google adwords – pay per click advertising
- Social Media advertising – facebook and twitter – the advantages are facebook provides the option of localization in their ads. Only users in a specified location or around that region will be able to see those ads.
- Affiliate marketing – this is more relevant in the e-commerce domain. The advantage is that you dont have to pay the user anything before the sale is made.
- Banner advertising
- Newsletter advertising