This weekend was fun for. After having relocated to the US, this was my first week of freedom. No, I didnt land here one week back. I landed here 9 months back. Last week, I got my driver’s license. In the US, driver’s license almost equates to freedom. So, how did I celebrate ? I watched my first hindi movie “Yeh Jawani hai Deewani” and for the first time I realized, how the movie was meant to touch people across castes, regions, borders and language. It showed me how Karan Johar understands the pulse of the people so well. Here is an objective analysis. In order to make a movie a big hit, different classes of audiences have to identify with the movie. The language that the movie speaks permeates across all language barriers in the audience : masti, aspiration, career,
- The movie starts by targeting the exhuberant Indian youth. A mountain trek in Manali, a geek girl getting a break from academics and being the rebel for the time being and enjoying her vacation. We all have had such vacations just out of college or the in the first one or two years of our job. The movie subtly touches the dilemna of modern Indian girls here for whom marriage seems to be “The End” of career and life.
- Now comes the aspiration part. Admit to a famous Northwestern university in the US. Something that is again a dream of the youth.
- Then comes the rocking career part. The movie realistically shows how the hero, Ranbir Kapoor struggles to keep a balance between family and career. Gone are the times, when the typical bollywood hero would be beaten up by villains and he has to fight back. Now, the hero is torn apart and is unable to manage his career and family together. It clearly shows that Ranbir Kapoor is a careerist, but also shows remorse on his part when he suffers to hear the fact that he could not be with his dying father. No audience, can see their fun loving, energetic, high flying career hero suffer. The audience connects. This is where the film also taps into the international markets audience. Not only does the Indian audience connects, but also the NRIs sitting in different locations start sharing emotions here.
- Finally, why does it have a so very typical bollywood ending ? Indian men have this latent fantasy, that the woman of their dreams and the typical monogamous Indian girl will be there for them somewhere. It doesnt happen always in real life. But Ranbir Kapoor is in a different league. He has so many women waiting for him. Deepika Padukone waits for her, suddenly turned possessive boyfriend and then they live happily every after. Would be interesting to see what take Karan Johar has on the “happily ever after” part – probably his take will be “Kabhi Alvida na Kehna”. So now you know why life before marriage is so awesome.